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SofTek, Inc. Privacy Statement

Overview

SofTek is committed to safeguarding your privacy online. SofTek created this Privacy Statement in order to demonstrate our firm commitment to protecting the privacy of subscribers to and users of the Services and of visitors and users of the Site. The following discloses how we gather and use information on the Site and while you use the Service. We use the information we collect about you to create a more personalized online experience. By using SofTek's Web site (the "Site") or services (the "Services"), you consent to our collection, use and disclosure of your information, as described below. Please read on for more details about our Privacy Policy. This policy may change from time to time so please check back periodically.

If you have a question about the information below, please contact SofTek at:

Attn: Compliance Officer- Legal Department
SofTek, Inc.
111 East Main Street
Lebanon, TN 37087
(615) 443-1174


This Privacy Statement will explain the following regarding our Site and Service:

  1. What personal identifying information (and other information) does SofTek collect from you?
  2. Where do we collect information from you?
  3. How is your information used?
  4. Who is collecting your information?
  5. With whom do we share your information?
  6. How may you access or update your information?
  7. How does SofTek protect your personal information?
  8. A note about the privacy of children aged 13 to 18.
  9. A special notice to parents about children under 13.
  10. Use of "Cookies".
  11. Other information about your privacy while visiting and using the Site or using the SofTek Service.

What personal identifying information (and other information) does SofTek collect from you

In order to provide the Services, SofTek collects two types of information from its subscribers and visitors: personally identifiable information and aggregated information. Our primary goal in collecting information from you is to provide you with a smooth, efficient and customized experience while using the Services.

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Where do we collect information from you?

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How is your information used?

SofTek uses the information it collects to provide you with more relevant services, online shopping, third party offers, surveys and advertising. To accomplish this we perform research on the demographic, psychographic and other information we collect. This research is compiled, analyzed and used to better serve you, our advertisers and business partners. We also use the information to display and deliver advertisements and content that may be of interest to subscribers. SofTek may provide this information in aggregate form to advertisers and partners. In particular, we use the information you provide as described below.

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Who is collecting your information?

While you are on the SofTek Site or utilizing the SofTek Service we will be collecting information, unless it is specifically stated otherwise. Some of our services are offered in conjunction with our business partners in a co-branded manner. When we offer you co-branded services or products we may share your personal information with our third party partner if you have elected to receive e-mails as provided in your SofTek Personal Profile or during the registration process for the SofTek Service. If any company other than SofTek is collecting personal information (other than companies collecting information on SofTek's behalf), you will be notified prior to the time of collection or prior to the transfer of information to a third party by SofTek. SofTek may reference, recommend or provide links to third party Web sites. We are not responsible for the third party Web sites, recommended or not, and you should review the privacy policies posted on these sites. Please be aware that SofTek does not control, nor are we responsible for, the privacy policies or information practices of third parties or their Web sites. If you do not want to have your personal identifying information shared with a co-branded partner you can choose not to use the services offered by the co-branded partner. You may also change your SofTek preferences in your SofTek Personal Profile at any time. See the section below entitled: "How may you access or update your information?"

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With whom do we share your information?

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How may you access or update your information?

The information you provide during registration for, or during your use of, the SofTek Service is placed in your SofTek Personal Profile. You may access or update your SofTek Personal Profile information on the Site or through other methods provided through the Service.

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How does SofTek protect your personal information?

SofTek employs security systems to protect the information we receive from our subscribers. In addition, the information in your SofTek Personal Profile is password-protected so that only the subscriber may access or change the information. You should not share your password with anyone. SofTek personnel will never ask you to divulge your password in written or electronic communications. We will only ask you for your password when you contact us and only in cases where you request customer service to correct a service problem which requires your password. Please be aware that Internet data transmission is not always 100% secure and we cannot warrant that information you transmit utilizing the SofTek Service is 100% secure. Because security is important to SofTek and our subscribers, we will always make reasonable efforts to ensure the security of our systems.

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A note about the privacy of children aged 13 to 18.

We collect, use, and disclose information about children aged 13 to 18 in the same manner as we do for adults. SofTek believes that it's especially important to protect children's privacy online and encourages parents and guardians to spend time online with their children to participate and monitor their Internet activity. If you are under 18, we recommend you get your parent's permission before disclosing any information about yourself to anyone on the Internet. We do not filter advertisements or other content that children may receive, and they could receive content and materials from the Internet and/or advertising that are inappropriate for children. We provide a listing of third party services that offer parental control software that is located at: http://www.SofTek.net/safety.aspx

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A Special Notice to parents of children under 13.

In compliance with the Children's Online Privacy Protection Act and fair information practices, we will not knowingly allow children under the age of 13 to become subscribers to the SofTek free Internet access service without parental consent. As part of the registration process for the SofTek service we collect personal and other information. We do not knowingly disclose children's personal information to third parties. We have designed a Parental Consent Form to allow parents to easily provide their consent.

In order to make an informed decision about giving parental consent we provide notice of our information practices with regard to children below:

  1. The name, address, telephone number and e-mail address of the operator of this online service is: SofTek, Inc. – 111 East Main Street, Lebanon, TN 37087 - helpdesk@SofTek.net
  2. We collect a variety of information on our Service including, without limitation, personal information such as first and last name, e-mail address, birthday, telephone number and member ID name and non-personal demographic information such as gender, education level, occupation, income, interests and information relating to a various topics such as cars and pets. Most of this information is collected through the profile our subscribers fill out when they register or when they respond to questions of SofTek or its sponsors. We also passively collect data regarding the websites our subscribers visit and the functionality of our subscribers' computers.
  3. We use the information to uniquely identify each subscriber to our service and to research our subscribers' demographics, interests and behavior. This enables us to design and market our service, to tailor advertising to specific users, to perform data analysis for marketing and computer research, and to perform administrative functions. We also use the information to respond to the duly authorized information requests of governmental authorities. We use information about computer functionality to allow us to deliver compatible technologies and services to our subscribers.
  4. We do not disclose the personal information of our child subscribers to third parties.
  5. The Children's Online Privacy Protection Act prohibits all operators (including SofTek) from conditioning a child's participation in an Internet activity on the disclosure of more personal information than is reasonably necessary to participate in the activity.
  6. The parent of a child subscriber can review and have deleted their child's personal information and refuse to permit further collection or use of their child's information by accessing their child's SofTek Personal Profile information. Log on to the Service with the child's Member ID and Password. Click once on the SofTek logo. Then choose the Profile menu item. To retrieve your child's SofTek Personal Profile, you must enter your child's password and click the Retrieve button, you can only change the Profile of the Member ID that is shown. You are now at the Profile. By using the Back and Next buttons, you can navigate your way through the questions and change the necessary items. Once you are done, press the Submit button to leave or the Exit button to cancel your corrections. You may terminate your child's account at any time by submitting a request to SofTek via e-mail to helpdesk@SofTek.net
  7. This Special Notice is effective as of April 21, 2000 and is not effective prior to such date. This Special Notice only relates to children under the age of 13 and is not applicable in any respect to children 13 or over. In the event we make any changes to any of the information set forth in this Notice, we will promptly revise this Notice accordingly and make it available in our Privacy Statement located at http://www.SofTek.net
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Use of "Cookies".

SofTek uses a feature of your Web browser called cookies to automate certain aspects of our Site and Services. Cookies are very small files that are stored on your computer and that enable us to recognize your computer each time you return to our Site or use our Service. By using cookies, SofTek can keep track of your preferences, what you have already seen on our Site and what you haven't, and any personalization you've done, without requiring you to enter a password every time you come back. SofTek uses any information gathered using our cookies in compliance with this Privacy Statement.

Third parties, including advertisers with whom SofTek may have a relationship, may also set cookies. Such third parties are responsible for placing and using such cookies and may collect information about you through such cookies; SofTek does not have access to such cookies, control the use of such cookies nor control over the privacy policy of such parties.

SofTek may use an e-mail delivery and marketing company to send e-mails that you have agreed to receive. Pixel tags and cookies are used in those e-mail messages and on the Site and Service to help SofTek measure the effectiveness of our advertising and how visitors use the Site and Service.

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Other information about your privacy while visiting and using the Site or using the SofTek Service.

SofTek collects information regarding subscribers' interactions with the SofTek software during their online sessions. SofTek also collects information regarding subscribers, visitors and users of the SofTek Site. This includes information about which advertisements are displayed to a subscriber, which advertisements a subscriber clicked on, which buttons in the ZeroPort a subscriber clicked on and a subscriber's other interactions with the SofTek Service. SofTek also tracks subscribers' traffic patterns throughout their online session, including which Web sites a subscriber visits while using the Service and which pages a subscriber views while using the Site. Our Service implements our own unique technology to build a database of the types of sites you visit while you are using the Service or the Site. This information is ultimately stored in the form of categories, and, in some cases, specific URLs. We use your IP address to diagnose problems with our Service, servers, software, and to administer our Site.

Privacy Statement Changes

If SofTek changes any of the SofTek privacy policies, the changes will be posted in this document so that you will always know what information we gather, how we might use that information and to whom we will disclose it. We reserve the right, at our discretion, to change, modify, add or remove portions of this Statement at any time. Please be sure to check this page periodically for changes. This policy was last changed and posted on our Site on July 1, 2000.

Acceptance of These Terms

This Privacy Policy is incorporated into and subject to the terms of the SofTek Service and SofTek Site Terms of Service. Each time that you use the SofTek Site or SofTek Service, you signify that you have read, understood and agree to be bound by the Terms of Service, which incorporates this Privacy Statement. If you do not agree to the terms of this Privacy Statement, you must discontinue using the SofTek Services and Software, terminate your account and uninstall any copies of the Software.

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